Performance marketing is a part of digital marketing aimed at results, expressed in increasing leads or sales. Its distinctive feature is the ability to see a specific quantitative indicator at all stages of work, which will reflect the result of the work of each individual marketing area, for example, the cost of a site visitor, application, call, order and the final cost of attracting a customer who has bought, and of course the return on investment in marketing – ROMI (Return of Marketing Investment).
Techiens clients get an increase in sales from marketing investments, not just the number of impressions, clicks or CTR. In fact, payment occurs for a visible result that is directly related to specific business metrics: from increasing the number of applications on the site to optimizing the return on investment or internal metrics that come only to CRM.
When implementing a performance strategy, we initially immerse ourselves in the business processes of clients and select the most effective promotion channels on the Internet specifically for a particular business, determine the scope of the client’s business tasks in marketing and find tools for their optimal solution.
Orientation to the performance approach allows us to focus on tasks that lead to maximum results and require minimal costs from the client. The main aspect is the measurability of performance marketing results at all stages of the funnel, from the first contact of a potential client to the purchase of a product or service. Such control gives an understanding of the efforts that are bearing fruit.
If you are focused on results and efficiency, want to create the perfect advertising campaign and are looking for an agency you can trust, then we will be happy to solve business problems effectively together with you.