What is performance marketing?
Performance marketing is a part of digital marketing aimed at results, expressed in increasing leads or sales. Its distinctive feature is the ability to see a specific quantitative indicator at all stages of work, which will reflect the result of the work of each individual marketing area, for example, the cost of a site visitor, application, call, order and the final cost of attracting a customer who has bought, and of course the return on investment in marketing – ROMI (Return of Marketing Investment).
Techiens clients get an increase in sales from marketing investments, not just the number of impressions, clicks or CTR. In fact, payment occurs for a visible result that is directly related to specific business metrics: from increasing the number of applications on the site to optimizing the return on investment or internal metrics that come only to CRM.
When implementing a performance strategy, we initially immerse ourselves in the business processes of clients and select the most effective promotion channels on the Internet specifically for a particular business, determine the scope of the client’s business tasks in marketing and find tools for their optimal solution.
What gives performance?
Orientation to the performance approach allows us to focus on tasks that lead to maximum results and require minimal costs from the client. The main aspect is the measurability of performance marketing results at all stages of the funnel, from the first contact of a potential client to the purchase of a product or service. Such control gives an understanding of the efforts that are bearing fruit.
Stages of work in performance marketing
- Immersion in the customer’s business. We get acquainted with the specifics of the client’s unique selling proposition, its products and services, the sales system and the current marketing strategy of the enterprise. Based on this analysis, a further performance strategy is built within the framework of general marketing.
- Formation of a system for evaluating the effectiveness of work, transparent for both the client and the agency. We work with certain KPIs (key performance indicators), according to which you can easily evaluate the results of our work. We are also ready to offer you the most optimal metrics or a matrix of metrics corresponding to the industry or business category, identify and implement benchmarking and comparative evaluation systems for future advertising campaigns.
- Ensuring sales and results. After running an ad, we collect the results and analyze them, identifying what can work better and what should be abandoned. Measurement and adjustment happen in parallel with the placement workflow in real time: we know how much a potential customer is worth at each stage of the sales funnel in each advertising channel.
Why choose us for performance marketing?
- We evaluate quantitative KPIs that are relevant to a specific business. For example, the cost of achieving goals and the forecast for their number. We focus both on experience in the industry and on the knowledge, base accumulated over more than 15 years.
- Let’s get acquainted with the strategy for solving the tasks. We offer a transparent approach to work and detailing the stages of communication, giving specific examples from the industry or category and substantiating the declared indicators.
- We have really great experience with performance campaigns, in which we consistently achieve high results.
- Proven professionalism. To achieve maximum results, we use advertising campaign automation systems and advanced tools for their analysis and optimization. Our employees are certified and experienced specialists in all the tools that we use in our work:
- Contextual advertising – Google Ads
- Targeted advertising in social networks – Facebook, Instagram, Pinterest, etc.
- Mobile advertising in Bing, Google and other sites
- Display advertising in Google, Bing and other sites
- Shopping and search advertising in Google Shopping Ads
- Social media marketing on all of the above social networks
- Email marketing and YouTube marketing
- Web analytics and conversion optimization – Google Analytics, Adobe Omniture.
- A team of highly qualified specialists. To solve the problems of your project, a team of specialists is allocated who provide maximum marketing performance. Prior to the start of joint work on the project, you can personally get acquainted with our key specialists and clarify any questions about the future placement strategy in advance.
If you are focused on results and efficiency, want to create the perfect advertising campaign and are looking for an agency you can trust, then we will be happy to solve business problems effectively together with you.