Do you want to improve your sales or attract more prospects via your website, but despite your efforts, you are unable to make it more visible on search engines due to some common SEO mistakes?
Here are our top 5 SEO mistakes frequently observed and to be avoided at all costs.
The choice of keywords is a strategic step in any SEO strategy. Choosing to position yourself on this or that keyword will determine how you will have to write your content, and the efforts to be made to position yourself.
Indeed, we generally tend to look for keywords with large search volumes when these are either:
Much more competitive, and therefore require a larger investment (especially in netlinking).
Unsuitable for the pages that we want to create (example: we are targeting an informational keyword with a commercial page), we are talking here about search intent.
When you write content, make sure you respond to the right intention, and that the first page is accessible. If one of these two conditions is not met, analyze the long tail to find a more relevant one.
Netlinking (acquisition of links from other websites) is still a major lever in SEO, and essential in most sectors of activity. Having a technically clean site with quality content will not be enough if the competition is of the same standard.
Thus, the only means that search engines have to decide between these sites remains netlinking. A site with backlinks from a number of different sites related to a given theme will be considered more by search engines within this theme.
Be careful, netlinking is a lever to be used with care or risk being penalized!
The internal mesh of a large majority of sites on the Web is based solely on structural links (the menu, the footer, possibly the sidebar). However, these links are heavily weighted, unlike contextual links that you can integrate directly into your content. The big advantage of these links is that you can optimize the anchor texts without risking penalties like in netlinking.
You can therefore create them to improve your internal networking, and sparingly integrate links to your most strategic pages by varying your anchors.
When you delete, or in some cases modify a page and this action results in a change of URL, this results in the disappearance of this page. The latter may still be present in the mesh of your site, but also in the index of search engines.
To effectively process these pages, it is necessary to set up redirects. This practice is all the more important for pages that previously generated traffic.
The latest updates to Google’s algorithm are increasingly integrating UX into the ranking criteria. Writing blocks of text only for search engines is clearly not enough.
Start by checking that your site is fully accessible on mobile. A more or less significant part (depending on your sector of activity) of Internet users browses on mobile, and will not waste time on your site if it is not adapted.
In the same way, be careful not to have too long loading times in order to avoid losing Internet users who arrive on your site.
Sprucing up your content with a variety of media (images, videos, infographics, etc.) will help you get more attention and benefit from universal search.
Finally, adding Call-To-Action will allow you to further incentivize your users to take action.
A tool made available to all webmasters, the Google Search Console provides you with useful information on the SEO performance of your site.
Detect anomalies or opportunities and prioritize the actions to be taken. Here are some interesting reports to check out:
The “coverage” report showing the indexed and unindexed pages of your site. You can potentially discover unindexed strategic pages or “zombie” pages.
The “performance” report showing the performance of your site’s pages and keywords. You can potentially discover, for example, pages to optimize or new long tail keywords.
Optimizing your web referencing involves activating the 3 levers of content, popularity and technique. Still have to do it right. We have just seen 5 common SEO mistakes that negatively impact the experience of a site. Do these errors apply to your site? If so, apply the recommendations above to maximize the chances of seeing your SEO progress. If you want to hire an expert to take care of these SEO errors, reach out to us as we are a leading SEO company in India, providing SEO consultation to worldwide clients with the best results.