How to be sure that a potential client will choose you and not a competitor is a big challenge for a business. How can you increase organic traffic without spending anything but time? SEO is one of the most important aspects of content marketing that works. No business can exist without relying on a certain status in search engines. Especially on Google. SEO can help you to generate millions of free traffic to your site. Here we’ve come up with some great SEO tips that can help you to get good traffic and leads.
Your target audience uses search engines to find answers to their questions. According to Search Engine Journal statistics, 70% of site visits are organic traffic.
One of the best SEO tips, draw up a portrait of the ideal client (Buyer Persona) so that you know who your text is addressed to. When you create quality educational content that resonates with your target audience, SEO naturally improves. You should consider the main problems (Pain Points) of your ideal client and the keywords that he enters into search engines. Optimizing only for search robots is useless. If you have satisfied your potential customers, you have automatically satisfied the search engines.
Blogging is arguably the most effective way to increase organic website traffic. You create an extensive catalog of useful, customer-focused information. Google loves it.
Blogosphere is a place for interaction. This is reading, commenting, and linking to websites and blogs of other people who work in your market. And the hope is that they will also read, comment, and link to your site, bringing in more potential customers. Try Quora first. Answering people’s questions is a neat way to make yourself known. You will find a lot of real, valuable insights for your niche here.
Don’t just focus on the most popular keywords in your market. Use specific keywords that are related to your product or service. In due time Google or another search engine will identify your site or blog for that particular subject and raise it up in the SERPs.
Meta title, URL, description and three keywords to optimize your site or blog. It’s simple but effective. SEO factors are very important, but meta tags let Google know exactly what you’re talking about.
Try to write and post as often as possible. But not at the expense of quality! The more quality content (including influencers, and blog articles), the more opportunities to get organic traffic.
Once you’ve built a decent content directory, you can do internal linking. Lead visitors to other pages of your site or blog so they get more information. This will help them linger on the web resource longer, thereby increasing search rankings.
Google prioritizes sites that have many inbound links. Especially from trusted sites. Ask clients, friends, family members, partners, vendors, and bloggers to link to your site to increase its authority. Be careful: spammy links from low-reputation sites can hurt your SEO.
You can also link to your content yourself. For example, on your personal blog, Facebook, Twitter, and LinkedIn. No spam, of course.
If people come from social networks and spend time reading your content, this is a powerful signal to Google that the text is relevant, useful and interesting.
Establish your presence on social networks – LinkedIn, Twitter, Instagram and Facebook, etc. Make buttons on the site that visitors can use to share your content. And create content that is worth sharing.
Use tools like Google Analytics to track visitor activity to your website or blog. Once you see where they’re coming from and what keywords they’re typing in, you can fine-tune your content. Ultimately, in order to increase organic traffic to your site, you must give your customers what they want – quality advice and knowledge.
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